Find out how we’re making in-car DAB radio easier than ever


Around the world, there are millions of drivers without access to an exciting world of digital radio. We want to change this, so more people than ever can enjoy impeccably curated playlists, in-depth news, expert opinions and so much more – all exclusive to digital!

Our mission at Pure is to make upgrading any car to receive digital radio as hassle-free as possible. This also means ensuring vehicles are future-proofed for any upcoming digital switchover, so drivers aren’t stranded at the wheel in radio silence.

That’s why we launched the Highway range of in-car entertainment adapters. Easy to self-fit, this clever gadget works seamlessly with any car’s existing audio system and boasts not only DAB+ radio, but a ton of other amazing features such as Bluetooth, Spotify and handsfree calling.

Based on a brand-new set of guidelines established by digital radio organisation WorldDAB, every Highway model is guaranteed to deliver the best possible in-car digital radio user experience. A result of collaboration between broadcasters and car manufacturers, these guidelines outline exactly what consumers require from digital radio when behind the wheel.  

Richard Nicholas, Automotive Expert at Pure says: “Ask most drivers and it’s evident that radio plays an integral part of the in-car experience. That’s why our team of engineers have worked hard to ensure that Highway makes driving with digital radio a real pleasure. Designed as a universal, simple-to-use solution for millions of drivers worldwide, it’s the easiest way to discover the world of digital radio when on the road.”

Want to learn more? Here’s how Highway makes in-car digital listening a doddle:

Easy to fit

Connecting via aux-in or over an unused FM frequency, the Highway can be fitted easily and neatly and works seamlessly with any vehicle’s audio set-up. You won’t even need any special tools, just a few simple steps and you’ll be up and running. Watch our install video below to find out more:

However, if you simply don’t have the time, the adapter can be bought and professionally fitted at any local Halfords!

Save your favourite stations

Your favourite radio station is the best companion when you’re at home, so why miss out when you get in the car? With 20 presets on the Highway, save and listen to the stations you love at the tap of a button.

Reliable signal

Upgrade your car to digital with Highway and enjoy loads of stations across the UK in crackle-free, digital sound. No matter where your journey takes you, the adapter’s seamless reception ensures a satisfying listening experience. 

Simple to use

Engineered with usability in mind, Highway’s controller boasts an intuitive button layout that makes browsing and discovering a huge choice of digital radio stations completely effortless.

Auto finds all stations

Unlike some in-car systems, there’s no need to manually tune and find your favourite stations. Highway automatically picks up all available digital stations. That’s around 50 stations, many exclusive to digital, to choose from!