Last Tuesday, our Highway launch event followed on from the DRUK Drive to Digital Conference, which saw the launch of the largest expansion of national digital radio stations by the Secretary of State; a really pivotal point in the history of digital radio.
Broadcasters, media, retailers and industry were all in attendance. To start proceedings, the programme director of radio at the Department for Culture, Media and Sport alongside the CEO of Digital Radio UK spoke about the switchover and the current state of digital radio, welcoming the launch of our new adapter.
This was followed by Angie Greaves, Magic presenter giving an overview of the new stations being launched and the importance of content in your car.
Finally, Jasper Wybrants introduced our products then invited guests to visit our demo units and see for themselves.
For more information about the new Highway range go to www.pure.com/highway