Pure Pop family of digital radios wins Red Dot Award for design

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popred dot

30th March 2015, London, UK –Pure’s Pop family of digital radios has been awarded the prestigious Red Dot Award for product design. The Pop family, which is made up of three digital radios, is designed to reinvent digital radio and is based on insights from extensive research with radio listeners.

The Pop range from Pure succeeded in convincing the jury members, deservedly winning the sought-after Red Dot seal of quality.

 Says Nick Hucker, Pure’s senior marketing director: “We are extremely pleased that our new Pop range of digital radios has secured such a respected product design award. This recognition endorses the time and effort we dedicated to product design and user experience, specifically for this range, which focused on direct feedback from customers on what they were looking for in the next generation of Pure radios.”

Radio listeners were asked about key design and usability elements and how they want to use and interact with their radios. The result is a trio of products, Pop Mini, Pop Midi and Pop Maxi, delivering high quality audio, with instant access and ease of use at the forefront of its design.

Instant access to radio content was a key requirement, so the Pop’s controls are centred on a large button on the top of the radio. Users can now turn on their radio at the ‘pop’ of the button and the radio will automatically revert to the previous station and volume. In addition, there are easy access presets to quickly change station. There is also strong support for Bluetooth across the range in response to many customers wanting dual functionality and access to wireless streaming.

 For more information on Pure’s Pop range, please visit www.pure.com

About the Red Dot Award:

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept.

The Red Dot Award was created by Design Zentrum Nordrhein Westfalen and with around 17,000 entries each year is one of the best-respected design competitions in the world. In 2015, it is celebrating its 60th anniversary: It was in 1955 that a jury convened for the first time to assess the best designs of the day. The sought-after award, the “Red Dot”, is the revered international seal of outstanding design quality.

Award-winning designers, manufacturers and agencies use the Red Dot winner label and receive numerous other winners’ privileges, such as the presentation of the award-winning product on Red Dot Online, in the Red Dot Design Yearbook, the Red Dot App and on Red Dot 21. Additionally, the winning products are communicated in the international PR activities of Red Dot and exhibited in the Red Dot Design Museum Essen for a whole year.

More information is available at www.red-dot.org/press.

Press contact:

Pure

Vicky Hewlett

Vicky.hewlett@pure.com

t: +44 (0)1923 277531

m: +44 (0)7810 808 516


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