Pure and 7digital bring stereo back to the home

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SXSW 2014 LogoSouth by South West (SXSW) is arguably one of the biggest events on the music industry’s calendar. The first conference was held in Austin in 1987 and ever since then has been a tool for creative people and the companies they work with to develop careers, to bring people together, to meet and share ideas. To give you an idea of how big the event is it started with 700 registrants with numbers now reaching 16,000.

Noam MeppenThis year Pure’s director of sales for the US, Noam Meppen, will be joining President of 7digital - North America, Vickie Nauman, for a panel to discuss the return of the home stereo.

The home is arguably the most natural listening environment for music, so how important is the return of the home stereo? As the digital age has advanced many technology innovators have prioritised connected mobile devices and services meant for people on the go. Households have found themselves neglecting their home stereo to make do with portable alternatives such as MP3 players, iPods and the like. However, as more connected speakers emerge, such as the Pure Jongo multiroom music system, listening is returning to the home.

As well as Noam, Vickie will also be joined on the panel by industry experts, Tim Grimsditch, Marketing Director for Spotify and John Hamm, CEO of Pono Music.

If you’re attending SXSW there are some great artists taking to the stage. As well as thousands of up and coming new acts and established artists, you can also see the likes of Coldplay, Imagine Dragons, London Grammar, Soundgarden, Pitbull and Keith Urban who are all playing the iTunes Festival at SXSW. If you can’t wait until then you can find these artists on Pure Connect now!


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