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The Christian O’Connell Breakfast Show brought traffic to a standstill on Friday 26th March 2010 when O’Connell offered free PURE Highway DAB in-car radios to the first 100 vans to come to the national radio station’s HQ in Golden Square, Soho.

PURE used the Italian consumer electronics show ExpoGadget as the launch pad into the Italian market earlier this month. A range of PURE products were exhibited on broadcast stands throughout the show including RAI and RTL.