High demand for wireless speakers drives new partnership between Pure and Universal Music UK


With recent research showing that consumers are ready to buy wireless speakers, Pure and Universal Music UK are teaming up to give music fans what they want.

 logoUnder the e-commerce partnership, global music leader Universal Music UK will bring the Jongo multiroom music system and Pure’s on demand music service, Pure Music* to a wider market. Pure’s complete product range, in addition to the Jongo system, will be available through the new webstore powered by Universal Music.

The study, carried out by Pure and AudienceNet**, polled a statistically and demographically representative sample of over 5000 respondents from the UK, Germany, France, Italy and North America. Results clearly show a high demand for both Bluetooth and wireless multiroom speakers with over 52% of those polled stating a strong intent to purchase a product like Jongo in the coming months. The only system on the market to offer both wireless multiroom and casual Bluetooth streaming, Jongo offers users the best of both worlds and a truly immersive experience. 

Says Nick Hucker, Pure’s marketing director: “Universal Music is the perfect partner for Pure as they understand the unique proposition of combining innovative audio equipment with compelling content and services and how to package them in an attractive way to consumers in an e-commerce environment. In addition to the new webstore, we will be working together on a range of bespoke products and offers to bring Jongo and Pure Connect to a much broader audience. Watch this space to find out more!”

Says Stephen Partridge, head of e-commerce, Universal Music UK: “Consumers are starting to embrace new streaming technologies and services and are looking for new and easy ways to discover and enjoy new music.  Pure has developed an incredibly accessible and flexible way to take multiroom audio into the mainstream and we are extremely excited to be working with such an innovative company to bring Jongo and the great range services available through Pure Connect to music fans around the world.”

Jongo products available now through Pure’s new webstore include the Jongo S3 portable wireless multiroom speaker and the Jongo A2 hi-fi adapter with more Jongo products coming soon. Selected Pure products including Sensia 200D Connect, One Flow and Evoke F4 are compatible with and can be used to control the Jongo multiroom music system; these are also available in addition to Pure’s complete range through www.pure.com


*Pure Music is Pure’s on demand music service, which allows unlimited music streaming from one of the biggest cloud-based catalogues available covering almost every conceivable artist and genre for a monthly subscription of £4.99 (coming soon £9.99 service including caching). Visit www.pureconnect.com to find out more.

**AudienceNet is a fully accredited market research agency which uses state-of-the-art technology to derive significant consumer insights. It creates, builds and manages bespoke online communities which are wholly reflective of any given audience, target market or geographical community.

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