Pure launches in the UAE


On Sunday 10th June, 2012, we celebrated the launch of our products in the United Arab Emirates by holding an event at the Al Falak Ballroom in the prestigious Burj al Arab hotel, Dubai.

Burj Al Arab Hotel DubaiPure Demo standAl Falak Ballroom

Guests at the event included press, retailers, distributors, broadcasters and members of the United Arab Emirates British Embassy, including HM Consul General - Guy Warrington.

Hossein Yassaie (IMG), HM ConsuL General Guy Warrington, Peter Blampied (Pure), Nilesh Khalkho (Sharaf Electronics) Delegates enter the ballroomNon Phillips (Pure) and Sandeep Ailani (Arabian Radio Network)

Delegates were greeted with canape's and drinks before being heading to the ballroom for presentations from Dr Hossein Yassaie - CEO of Imagination Technologies (Pure's parent company), Peter Blampied - Director of Global Sales for Pure and HM Consul General. Throughout the buffet guests were given demonstrations of the first products being launched in the region in partnership with distributor, Sharaf Electronics. These products include Contour 100i, Sensia 200D Connect, One Flow and Evoke Flow.

For more information about Pure in the UAE please visit our website - www.pure.com/uae