Pure launch Highway H240Di and H260DBi in collaboration with Halfords


Pure has joined forces with Halfords, the UK’s largest car audio retailer  to develop and manufacture a range of new products that are set to shake-up the in-car audio market.

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Available in Halfords stores and from www.halfords.com from today, both Highway H240Di ( SRP£129.99) and the Highway H260DBi ( SRP£149.99) are advanced in-car stereos that incorporate digital, FM and AM tuners, great quality and iPod/ iPhone and USB connectivity. Highway H260DBi also comes with wireless streaming and hands free calling via Bluetooth.

Highway H240Di features include:

  • DAB digital, FM and AM radio
  • Dedicated DAB button – one press away from hearing favourite stations in digital quality sound
  • Crystal clear audio, scrolling text and station tuning by name
  • Save favourite stations as pre-sets for easy access of the move
  • Connection for iPod/ iPhone and USB with full music control and charging
  • CD/CD-R/RW compatible
  • CD/CD-ROM and MP3 CD/ USB playback with bookmarking – perfect for listening to spoken word on the commute
  • Aux input
  • Detachable fascia with carry case
  • 4 x 45 W

Highway H260DBi – additional features:

  • Customisable button lighting allows users to match Highway 260DBi to dashboard illumination
  • Safely make and receive phone calls via Bluetooth using Highway’s controls and external microphone is included to ensure the best call clarity
  • Support for wireless Bluetooth audio playback with A2DP controls
  • 4 x 50 W

The launch of the Highway products marks the first fruits of an exclusive partnership that began a year ago with the aim of bringing to market products that would accelerate DAB listening and sales -a market worth an estimated £2 billion.

For more information and hi-res images, please contact sarah.riley@pure.com

For the full press release please see here