Pure launches ‘Pure Stream’


 Wirelessly play music and radio from your handheld iOS or Android device on a growing range of Pure devices


   London, UK 18th July 2012: Pure, the world-leading maker of wireless music and radio systems, announces ‘Pure Stream’*, which allows the userto wirelessly play music and radio via their Android Smartphone, iPhone, iPod Touch or iPad on a growing range of Pure devices.

Pure Stream is the convenient way of sending music wirelessly from a personal device and enjoying it in high quality audio through selected Pure wireless music and radio systems including One Flow and the new Sensia 200D Connect. Pure Stream is coming soon to Contour 200i Air through a software update and new products will be added to the range in the following months.

Accessed via the free Pure Lounge Android or iPhone App, Pure Stream allows users to stream unlimited music via Pure Music**, music stored on their personal device and a world of internet radio and on-demand content (podcasts, listen again programmes and ambient sounds).

Colin Crawford, Pure’s director of marketing, says: “Some day we’ll wonder why we ever had to physically connect devices. We already have a strong Airplay roadmap for 2012, but Pure Stream delivers similar convenience when playing from a Smartphone to compatible Pure wireless music and radio systems. Pure Stream is just the tip of the iceberg when it comes to Pure’s vision for the digital home, so expect to see more wireless streaming announcements from us later this year!”

Click below to view the Pure Stream factsheet:

Pure Stream FactSheet_Press_FINAL

Pure Stream is available now*** and is free to users. For more information, please visit www.pure.com or call +44 (0) 845 1489001.

 Editor's notes

* Pure Stream is based on DLNA (Digital Living Network Alliance) technology.

** Pure Music is Pure’s cloud-based on demand music service and is available to users in the UK for a monthly subscription of £4.99, with an international roll out to follow during 2012

***To enable Pure Stream, users will need to update the Lounge App on their Android or iPhone (the Pure Lounge iOS App has been submitted to the Apple App store and will be live within a few days), and One Flow and Sensia 200D Connect will receive an automatic software update. A software update for Contour 200i Air is coming soon.

To view the full press release please visit www.pure.com

Please contact the Pure PR Team for review samples or high res images.