Central Saint Martins students redesign iconic PURE EVOKE Mio radio


With the aim of inspiring young people in the arena of product design, PURE invited Second Year Textile Design students from Central Saint Martins to redesign PURE’s iconic EVOKE Mio radio. Students were asked to design the radio for female consumers and were judged in three categories; Innovation, commercial and packaging.

These fantastic designs were judged by experts in purchasing, fashion and design with a panel including Rob Hennessy, audio buyer, John Lewis; Ellie Tennant, deputy shopping editor, Ideal Home; David Nicholls, design editor, The Daily Telegraph and PURE's very own Colin Crawford, director of marketing. After lengthy discussions the panel finally picked their winners which included joint winners of the commercial category Olivia Clifford, for her silk print design, and Abigale Hartley, for her picnic hamper inspired design.

Kalia Cox won the innovation category with her ceramic radio design. As part of the design, the radio can be personalised with embroidery and contains LED lights which light up when the battery is fully charged and diminish as the battery runs down.  Cherica Haye was one of the runners up in the category with her tote inspired solar active radio.

Kalia Cox scored a double win by coming first in the packaging category with her laser cut wooden packaging which matches her radio design and can be reused as a light box. Olivia Clifford was also two time winner, coming second with her minimalistic carton design and Julia Petges’ innovative packaging that doubles up as a hammock came third.

To take a closer look and view more of the fantastic designs visit www.pure.com/design