Pure unveils new brand identity and products at CES, Las Vegas, 2012


Jet lagged and tired we look back at a successful CES 2012, Las Vegas, and thank all of you who stopped by to see the unveiling of our new brand identity to celebrate our 10th Anniversary and two new additions to the product range.

Ben from Which? at CES Unveiled Lucy Hedges from Stuff videos Sensia 200D Connect

The week started for the Pure PR team at the CES Unveiled press show in the Venetian Hotel where journalists had a first glimpse of Sensia 200D Connect and Contour 200i Air.

Contour_200i_Air_iPad_lifestyleContour 200i Air is a powerful and stylish wireless audio system with Apple AirPlay that allows you to play your music wirelessly via a PC, Mac, iPad, iPhone or iPod Touch without the need to dock the device. Contour 200i Air will be available in the UK at the end of January at an SRP of £199.99.


Guests to our stand were also drawn to Sensia 200D Connect thanks to its colour touchscreen and iconic design. Available in the UK in the first quarter of 2012 for £249.99 this second generation Sensia has upgraded performance, room-filling audio and one touch and timed USB recording.

Pure's new brand identity was most prominent at our booth in the Las Vegas Convention Centre, South Hall. Many new contacts were made just from people being attracted to our fresh new look and of course our exciting new products!

Pure Stand @ Las Vegas Convention Centre Meeting and Cafe area at the Pure Stand Pure's global range and new branding

Thanks to everyone who came to view our products and get to know us better and we look forward to seeing you again next year!

For more information about our new products and branding please visit www.pure.com. For high res images and review samples please contact chloe.atkins@pure.com.