Pure invite guests to toast the launch of the new Evoke Mio by Orla Kiely Striped Petal Edition


To celebrate the launch of our latest Evoke Mio by Orla Kiely the Pure PR team held a press launch last night and invited journalists from interiors and lifestyle press. The event was a great success and attended by 23 publications!

The launch took place at the Orla Kiely flagship store in Covent Garden, London. Guests who came along were able to check out the new Striped Petal buttercup edition DAB and FM radio, browse the retro styled store and enjoy canapes and drinks.

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Designer Orla Kiely, known for her iconic prints, has blended colour and pattern with quality and playful design, to create a vibrant lifestyle brand including a successful line of womenswear, fashion accessories and homeware on show in the store. The radios looked great in the setting of the store and as you can see the Striped Petal design, in Buttercup, sits nicely alongside the Stem and Abacus Evoke Mio editions.

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Pure Evoke Mio by Orla Kiely - Striped Petal Edition is now available exclusively at John Lewis and from Orla Kiely online and instore.

For hi-res images or samples, please contact sarah.riley@pure.com

Read the full press release on our website.