Pure launches Highway 300Di in Italy


Pure Highway 300Di controllerOn Tuesday 21st February, 2012, Pure launched Highway 300Di at the Mercedes Benz headquarters in Milan, Italy.

Highway 300Di is a professionally installed, high-performance and feature rich, in-car digital radio adapter that can upgrade almost any car to receive digital radio. Highway 300Di includes best-in-class digital reception, full control of music stored on an iPod, iPhone or iPad, pause and rewind of live digital radio and dual tuners.

The panel addressing the audienceDelegates at the event included journalists from consumer tech, lifestyle and automotive press who watched a presentation by Pure Country Manager, Giorgio Guana, and asked questions to the panel. The panel was made up of delegates from distributers (Calearo), installers (Magneti Marelli) and radio stations such as Rai (public broadcaster) and representatives from consortiums - EuroDAB and ClubDAB.

The Mercedes Benz Headquarters was the perfect setting for the launch as guests enjoyed demonstrations from outside the impressive venue and enjoyed networking over lunch in the Mercedes Cafe.

Mercedes gets the Pure treatment!   Mercedes Benz Headquarters, Milano

For more information about Pure's international markets and our products please contact chloe.atkins@pure.com

For English information about Highway 300Di please visit - http://goo.gl/Ao1CG

For Italian information please visit - http://goo.gl/2sRU9