PURE adds music store to 'The Lounge' in a radical make-over


PURE has completely revamped its innovative radio and media portal, the PURE Lounge (thelounge.com) and added a full online music store.

Version 2.0 of the Lounge now makes it even easier for users to discover new radio and music content via innovative new search facilities and the latest web technology, while the store allows users to buy tracks and manage playlists. All content can be easily listened to and also managed through PURE’s internet-connected radio range.

Thanks to new and intuitive search technology, it’s now even easier and quicker to locate content on the Lounge, which contains almost 200,000 different pieces of audio content including thousands of internet radio stations and the widest available selection of on-demand audio. Type in any search term and the Lounge will intelligently locate content on that subject or genre across both live radio and on-demand content, including podcasts from across the world and the BBC's Listen Again services. There is also a new ‘at a glance’ section giving users a quick and efficient view of top rated content.

Users can also set up a Lounge account that gives them access to a growing number of services such as FlowSongs, PURE’s ground-breaking cloud-based music service that allows the user to identify (tag) tracks playing on any radio station and buy them directly from any PURE radio with Flow technology built in*. The Lounge also now allows users to discover more about the artists they’ve tagged while using FlowSongs. Thanks to the new store**, users can search artists’ tracks and albums, buy them from the Lounge, manage playlists and then listen to them on their PURE connected radio. Tracks can also be downloaded to an MP3 player.

Version 2.0 of the Lounge is available now to UK customers (full multi-language support will be available soon). The current version of the Lounge will continue to be available to customers alongside the new version until the full launch takes place.

For more information, please visit www.pure.com, www.thelounge.com or call +44 (0)845 1489001.

*FlowSongs is currently exclusive to UK customers as a public beta with an international roll out taking place soon.

**The store is currently exclusive to UK customers with an international roll out taking place soon.