Success at CES



Earlier this month PURE launched in the US at CES 2010. With 108 pieces of press coverage and counting, the trade show was a great success. Sensia stole the headlines, leading to features in the Wall Street Journal, LA Times, Sun Herald and Dave Graveline's Into Tomorrow "Top Ten at CES". 

Unveiled 2  

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 PURE also showcased two new products, Oasis Flow and Sirocco 550 so just in case you couldn't make it, here's a quick recap:

1._OASIS_Flow_RightOasis Flow  is based on the award-winning first generation Oasis but adds internet-connectivity, touchscreen control, enhanced audio, FM and a crystal clear OLED display which is readable at any angle. Rugged, weatherproof and extremely durable thanks to a splash resistant case, cast aluminium framework and rubber seals, Oasis Flow is the perfect radio for the bathroom, garden or any outdoor setting. Oasis Flow offers maximum portability with a useful carry handle and integrated ChargePAK battery which provides hours of portable listening.


Sirocco 550  is the flagship of PURE's Sirocco micro hi-fi family adding to the entry-level Sirocco 150. A digital and internet-connected micro hi-fi with FM, CD and iPod / iPhone dock, Sirocco 550 packs 80W RMS of stereo sound. Flow technology is added for internet content including thousands of stations, podcasts, unique content such as PURE Sounds and music streamed from a home computer via Wi-Fi. Sirocco 550 also includes PURE Clearsound technology which generates room filling hi-fi sound, clear dynamic audio, higher volume levels and low power consumption.