PURE Launches Across The Channel


PURE received a warm reception at a press event in Paris on the 3rd December to officially launch PURE in France.  

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PURE's entry into the French market follows France's decision to implement DMB (Digital Multimedia Broadcasting) as its digital radio standard. International Marketing Manager Audrey Marett presented the five PURE products due to enter the market as DMB compatible by early 2010; EVOKE Mio, ONE Classic, ONE Elite, EVOKE Flow and Sensia. 


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The journalists enjoyed champagne, traditional French snacks including rum biscuits and macaroons.