In August 2014, I started a 12 month placement with Pure as part of my degree, taking on the role as PR assistant. Having never worked in an office environment or a public relations department, I wasn’t sure what to expect or even where to start.
Throughout the year I was given many responsibilities and opportunities to experience the working world of Public Relations. One of my first duties was to write blog articles – something that I continued to do throughout the year and was one of my favourite job roles so it seems fitting that I end on one. I learned a lot about PR, such as media relations, social media, professional writing and event planning. Working at Pure was an experience in itself as I got to see first-hand how many different departments work including engineering and user experience.
One of the highlights of the year was attending Grand Designs and helping a colleague from America with a Visualizer demo. Visualizer is a real time design tool for use with Google’s Sketch Up programme, which uses ray-tracing technology. This was interesting as it was a part of Imagination Technologies (Pure’s parent company), and was not an area I had worked in before.
Grand Designs was an amazing experience and something I would have never have thought to attend before. While at the show, not only was I able to showcase some of Imagination and Pure’s technologies, I was also able to see all the incredible things that other companies and designers had made.
We also launched a fair few products in my time here. The Pop range, Evoke D2 & D4 Mio, Voca and Jongo X launched shortly after I started which enabled me to learn the launch process early on. Towards the end of my placement we launched two designer radios – Pop by Mini Moderns and Evoke Mio by Sanderson. As we held a launch event for both these products I was lucky enough to help plan and attend the launches.
I know that the skills I’ve learned and experiences I have had at Pure will be invaluable for not just my final year at university but also when I start in the world of work. My placement has confirmed to me that I want to work in Public Relations and I couldn’t have asked for a better team to guide me.