PURE announces partnership with leading distributor in Hong Kong


PURE has announced a partnership with leading Hong Kong distributor, Leader Radio Technologies (LRT) to bring its award-winning product range to Hong Kong and Macau.

PURE products on display at HKCCF 2011LRT, one of Hong Kong's leading distributors of communication and IT products, showcased our range of digital and internet-connected radios at the Hong Kong Computer and Communication Festival that was held on the 19th to the 22nd of August. Digital Broadcasting Corporation Hong Kong Limited (DBCHK) were also exhibiting and promoting the ONE Mini and show visitors were able to find out more about the launch of digital radio in Hong Kong.

ONE Mini will be the first product available to customers in Hong Kong with the rest of the range following over the coming months. PURE is committed to supporting Hong Kong’s digital radio launch by bringing its full digital radio range - the world's largest range of globally compatible 'Profile 1'* digital radios – to Hong Kong.

HKCCF 2011There will be a phased launch of 18 digital radio stations in Hong Kong from the end of 2011 by three broadcasters including Metro Broadcast Corporation Limited, Phoenix U Radio Limited and Digital Broadcasting Corporation Hong Kong Limited. The services will be broadcast in DAB+ and will cover genres ranging from current affairs to music and art and culture. Broadcast in different languages, these programmes will offer high-quality entertainment and information services to the general public.

Says Morris Ho, the Managing Director from DBC: “It is fantastic news that PURE, the world leader in digital radio is bringing its award-winning products to Hong Kong, which will allow our listeners to get the best possible digital radio experience.”