PURE Launches FlowSongs - A Cloud-based Music Service

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Yesterday afternoon PURE launched FlowSongs, a ground-breaking cloud-based music service that allows the user to identify (tag) tracks playing on any radio station and buy them directly from any PURE radio with Flow technology built-in.

The launch, which was held in central London, saw over 100 guests join PURE to celebrate the new service. The event included a Q&A with a panel of experts, Ben Dury from 7digital, Jonathan Arendt from Planet Rock, Matthew Brown from Featured Artist Coalition and Will Page from PRS. The panelists discussed the implications of the service in the wider context of the music industry.

FlowSongs is the first in a number of new services PURE will be making available to users of its internet-connected digital radios. FlowSongs allows users to tag and buy tracks while listening to any digital, FM or internet radio station and stream them at the touch of a button from their radio without having to switch on a computer. These purchased tracks can then be downloaded in a high-quality MP3 format to a PC or Mac and added to the user’s MP3 collection.

FlowSongs is currently exclusive to UK customers as a public beta with the international roll out taking place later this year. The beta version of FlowSongs is available from Monday 16th August 2010 on all PURE internet-connected digital radios including: Sensia, EVOKE Flow, AVANTI Flow, Oasis Flow and Siesta Flow.

To find out more about FlowSongs, please visit www.pure.com/flowsongs


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