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PURE is providing a weatherproof soundtrack for a charity bike ride from John O’Groats to Land’s End. The rechargeable and weatherproof Oasis Flow internet-connected digital radio is taking pride of place in the centre of the unusual circular conference bike made for seven. All proceeds from the bike ride are going to Cancer Research UK.  

Yesterday afternoon PURE launched FlowSongs, a ground-breaking cloud-based music service that allows the user to identify (tag) tracks playing on any radio station and buy them directly from any PURE radio with Flow technology built-in.