About Pure

Pure designs and engineers the world’s most innovative range of internet, FM and digital radios. A British company, Pure kick-started the digital radio market in the United Kingdom with the introduction of EVOKE-1 in 2002, and is now the biggest digital radio manufacturer in the world. Pure products provide the widest range of available listening, high-quality sound, build quality, innovative product design, and ease of use.

Pure’s radios use the same Wi-Fi technology as personal computers to connect to the internet, giving listeners access to thousands of radio stations and podcasts from across the world as well as the ability to browse and play music stored on a computer. Pure radios also feature FM reception with RBDS (Radio Broadcast Data System) for go-anywhere access to local and national stations.

The innovation and refinement of Pure products is the result of a passion for radio, backed-up by the largest dedicated radio development team in the world and the unique advantage of Imagination – exceptional technology from parent company Imagination Technologies.

Imagination Technologies is an international company that creates and licenses market-leading multimedia technologies that are built into the latest consumer products, including audio systems, cellphones, digital TVs, MP3/MP4 players, computers, and in-car entertainment and navigation devices.