About Us


Located in the rural surroundings of Hertfordshire, Pure is a UK based consumer electronics manufacturer best known for producing award-winning digital radios and driving the revolution in wireless multi-room audio and entertainment cloud services all around the world.

At pure, we proudly design and engineer everything in the UK. It’s our philosophy to build products to the highest standards and we're so confident in them that we offer a three year warranty across our entire range*, plus the assurance of an out-of-warranty repair service and outstanding customer support, free for life.

*excludes accessories, Pure Outlet or ChargePAK products, valid for products purchased after 1st May 2014.


A market-leading and innovative British company, Pure was established in 2002 as part of Imagination Technologies (one of the world’s top three suppliers of semiconductor intellectual property) to showcase new licensable technology created by Imagination. Now Imagination’s technology is in over 80% of digital radios on the market, while Pure has shipped over 5 million digital radios and become a successful consumer electronics business in its own right.

Customer Care

  • Pure have shipped over 5 million digital radios and have extremely loyal customers, many of which own more than one Pure product.
  • We design and engineer all our products in the UK, to the highest standards. We’re a close-knit team, passionate about what we do; yet as the world’s leading manufacturer of wireless music and Internet radio systems, we have all the resources to create the highest quality products and still offer you great value.
  • We admit, when it comes to quality control, we’re a little obsessed. Whether we’re creating an entire speaker system or a portable radio we design, test and fine-tune meticulously. Then we do it all again. And again.  After that, once we’re convinced every single component of the product is as good as it can possibly get, we take it home and live with it. Finally, we test ourselves: if every single one of us feels proud of our creation, it makes it out of the door.
  • Our products have won more press awards than any other digital radio brand, worldwide, thanks to the fastidious nature and commitment of our engineers.
  • All our products are precisely hand-tuned for optimum performance, right down to ensuring deep bass tones and the rich treble of vocals are perfectly clear.
  • We are so confident in the quality and reliability of our products that we now offer a 3 year warranty across our entire range.*
  • Our technical support department will help you, for free, for life.
  • Our support department is extremely proactive and is one of the few that responds directly to customer reviews on retailer websites, helps resolve issues and advises on release dates and free product updates.