Confused about the future of radio? Read our handy myth-busting guide to what you need, when you'll need it, what will happen to your favourite stations … and more
It is planned that digital radio switchover will take place no less than two years after certain criteria have been met. The criteria are:
It is proposed that all national stations should move to broadcasting only on digital. This includes the BBC.Close
Yes, all national, regional and local BBC stations will switchover to digital radio.Close
All national commercial stations will switch over. Regional and large local commercial stations are expected to be digital-only, with smaller and community stations remaining on FM.Close
AM services will either move to FM or to digital only.Close
Implementing digital radio will cost a fraction of the price of transferring from analogue TV to digital TV. Radio is an important part of British culture with over 90% of the population consuming more than one billion listening hours a week. Digital is much more efficient than FM and, in an increasingly digital Britain, to remain relevant, radio must follow suit, offering more features and content whilst remaining a service that is free at the point of access for all listeners.Close
As part of the criteria put in place before the switchover can take place, digital radio coverage must match FM coverage. Don't worry if you can't receive digital radio yet, it will be rolled out throughout the UK so you will soon be enjoying the extra features and content digital radio has to offer. In the meantime, you could buy one of our radios that receives both digital and FM, so that you can get a signal now but will also be ready for the digital future.Close
Pure is a member of REPIC along with many other major electrical and electronic producers in the UK. REPIC's role is to ensure that electrical appliances at end of life are reused or recycled and provides national WEEE (Waste Electrical and Electronic Equipment) compliance solutions. It arranges for collection and reuse/recycling of old appliances such as FM radios from household waste recycling centres, manufacturers and retailers.Close
Both the BBC and commercial broadcasters fully support the Digital Economy Act. Many digital-only stations have launched in the past year, including My Baby Radio, Premier Gospel and NME Radio. The BBC's plans to axe BBC 6 Music and Asian Network have been cancelled, and Planet Rock, once threatened with closure, now enjoys a loyal fan base of almost 700,000 listeners.Close
No! All Pure radios also have FM which will be used to transmit the local and community stations when the switchover takes place. You'll still be able to listen to your favourite local station in the same way you do now, digital radio just opens up the options for further listening.Close
The FM frequency will be used for local as well as other smaller broadcasters such as community, student and hospital stations.Close
Not at all, digital radios are coming down in price all of the time and in fact, many digital radios are already cheaper than their analogue-only counterparts. Pure's most affordable product series is the One family, which ranges from an SRP of £44.99 to £79.99 and we anticipate introducing lower cost models in the near future. There will always be digital radios available at a lower price point than those from Pure, but with a Pure radio you can feel secure in your purchase, knowing that you'll get the best possible reception, extra features, reliability, the assurance that our radios are manufactured in ethically approved and audited facilities, access to a UK-based support team to help with any of your questions, plus all of our radios come with a two year warranty.Close
While statistics indicate that the average household has around five radios, it's also true that only one or two of these radios are used most of the time. Don't forget that you will be able to access local and community FM stations on your FM-only radios. You could also consider investing in one of our portable radios which can be easily transferred from room to room and taken out and about.Close
The broadcast industry has come to the conclusion that if radio is to remain analogue it wouldn't have a future in an increasingly digital world. Just as televisions, mobile phones and cameras have all gone digital, it does not make sense to leave radio out and going digital provides you with numerous benefits.Close
No, nowadays there are lots of energy efficient digital radios on the market. The majority of Pure's products are recommended by the Energy Saving Trust. In fact, four Energy Saving Trust recommended Pure radios can be run on less power than a single energy saving light bulb. Pure also has its own ethical and environmental initiative, EcoPlus, as part of which our products are designed to minimize their environmental impact and are manufactured in ethically approved facilities. Listening to a Pure radio fitted with an in-unit rechargeable ChargePAK is more convenient and eco-friendly than using a set which takes standard batteries as it reduces the amount of toxic materials sent to landfill.Close
While early digital radios were battery hungry, technical developments since then mean that there are lots of very power efficient digital radios on the market such as Pure's range of Energy Saving Trust recommended radios. Most Pure portable radios can also use a ChargePAK, our innovative and eco-friendly rechargeable battery pack. ChargePAKs offer a convenient fit-and-forget solution as they charge whenever the radio is plugged in so they are ready to go whenever you are.Close
Unless you are taking your radio outside of the UK this is not important; if you are planning on travelling, you are advised to contact the manufacturer to check whether your unit is compatible or can be upgraded. Pure has the largest range of globally compatible radios in the world and the vast majority of Pure's current range can be upgraded by the user to DAB+ though there may be a small charge for this upgrade.Close
While it's technically possible to produce an adaptor to allow you to hear digital radio on your FM radio, no such adaptors exist as the cost would be as high as producing a full digital radio. Most Pure radios have a 'stereo out', which allows you to listen to your favourite digital stations through your existing hi-fi system.
The FM radio in your car however can easily be upgraded to digital radio. Pure's Highway is a complete adapter solution for the car that allows the you to listen to digital radio on your car's existing FM audio system. You can also connect an iPod or MP3 player and listen to your favourite tracks through the car stereo. Extremely easy to fit, Highway is powered from the cigarette lighter socket and attached to the windscreen with a supplied flexible mount, just like a portable satellite navigation system. A discreet digital radio aerial is affixed to the windscreen to supply the digital radio signal and Highway then sends the audio to the car's radio on an FM frequency which is picked up just like a normal radio station.Close
The FM radio in your car can easily be upgraded to digital radio with Pure's Highway in-car adapter. Highway allows you to listen to digital radio on your car's existing FM audio system. You can also connect an iPod or MP3 player and listen to your favourite tracks through the car stereo.Close
Not at all, Pure's Highway is extremely easy to fit. Powered from the cigarette lighter socket, Highway is attached to the windscreen with a supplied flexible mount, just like a portable satellite navigation system. A discreet digital radio aerial is affixed to the windscreen to supply the digital radio signal and Highway then sends the audio to the car's radio on an FM frequency which is picked up just like a normal radio station.Close
Whether a digital radio or a combined digital and internet radio, each model Pure makes also comes with FM, so there is no need to sacrifice one for the other. In fact only around half a dozen of the more than 300 digital radios on the market today don't also have FM.Close
With digital radio, you'll discover a broader range of music, debate and ideas, all in crystal-clear digital sound. Digital radio offers:
Digital radios are much easier to use than analogue radios because they automatically search for all available stations. Once the radio has found all the available stations you just choose the one you want by name. No more trying to remember frequencies.
Wider station choice
You'll be spoilt for choice – as well as many of your existing favourite stations now broadcasting on digital radio, you'll also find great exclusive-to-digital stations, and there are more on the way.
Digital sound quality
Digital radio is not subject to the same interference as analogue radio resulting in crystal-clear, interference-free listening.
Even though they're easier to use, digital radios bring you lots more features. There's scrolling text to show track titles, artists' names, news and sports results. textSCAN enables you to pause and control the scrolling text andIntellitext allows extra text information from participating stations to be stored and read on demand. Some models allow you to pause and rewind live digital radio and include the ability to upgrade the radio via USB or Wi-Fi. The latest models on the market are even starting to introduce a visual element to radio allowing synchronised pictures to be added to radio broadcasts showing news, presenters, artists, weather, travel, promotional items and more. Digital radio is increasingly being combined with other technologies such as iPod docking, and internet radio which use your home Wi-Fi network to access radio stations broadcasting on the internet.
Digital radio gives broadcasters more opportunities to make their content available. For example, the BBC can deliver archive content on BBC Radio 4 Extra, emerging music on BBC 6 music and additional sports coverage on BBC 5 Live Sports Extra. Commercial radio has also come up with a strong package of special interest stations such as NME, Planet Rock, talkSPORT, Premier Christian Radio, Fun Kids, Passion for the Planet and more. Even those who prefer to listen to just one station such as Radio 4 can benefit from digital radio thanks to its ease-of-use, digital sound and extra features such as scrolling text.Close
As the UK was one of the first countries to take the lead on digital radio, the standard that was adopted was DAB. Though other countries have introduced DAB+ or DMB (other members of the Eureka 147 family of standards), the UK has decided to keep DAB as there were already 10 million DAB digital radios in the UK. At the moment there is no legislation that allows DAB+ in the UK but almost all of Pure's current radio range can be upgraded in the unlikely event of that happening.Close
Although a small minority prefer the sound of FM, every poll of digital radio listeners has indicated that the vast majority of listeners are more than happy with digital radio sound quality. Our engineers work hard to make the audio within Pure radios the best possible to boost the overall sound quality. Don't just take our word for it, many of our radios have received five star awards from the authoritative audio magazine What Hi-Fi? Sound and Vision and others.Close
This is a myth! The digitial radio transmission standard is incredibly clever and actually delivers a reception performance that is vastly superior to FM. This means that for an equivalent signal, it is much more likely for digital radio to pick up and hold a signal than an FM radio. If you are in a marginal coverage area you may experience burbling when listening to digital radio, however coverage is being increased to match FM so soon everyone will be able to take advantage of this quality.Close
You can of course, listen to the radio over the internet. In fact, Pure has a range of combined digital and internet radios that give you the best of both worlds. However, we believe that digital radio is often the optimum way to listen to popular broadcast stations, while internet radio is a great way of topping up your listening and adding new features. Remember, listening to internet radio on your computer or TV ties you to one place and is dramatically more power hungry than listening on a stand-alone radio.Close
Internet radio is not a viable solution as the system cannot support the number of potential radio listeners. There is also no current mechanism to reliably and widely deliver internet radio into cars, a very important environment for radio listening. However, a combination of digital and internet listening could be the solution for you, offering the best of both worlds: the extra features supplied by digital radio and the extra stations, on-demand listening and media streaming provided by our internet radios.Close
Digital radio is very strong in the UK and is rolling out quickly to a number of countries worldwide. When this international market becomes established enough, it will be much more likely for mobile phone manufacturers to include digital radio in their handsets.Close