Change Cookie Settings

What are cookies used for?

Pure is a part of the Imagination Group. Cookies are used to ensure effective operation of Imagination's websites. They are used primarily for optimising your user experience, as well as to secure log-ins and online transactions. We also use cookies to help us monitor usage of our website, however all such monitoring is done anonymously - we never store or use your personal details, only your location. Our usage of cookies is explained fully in our terms and conditions.

Cookies set by Imagination

Below is a list of cookies that are set by Imagination's websites.

Cookie nameCookie purpose
ASPSESSIONIDACSATTTT This cookie allows our web servers to respond to your actions on the website such as 'Login' and 'Register'. The website wouldn't work for you without it.
UserRegion This cookie allows us to remember the country that you selected from the footer as your preferred choice and simply redirects you to that part of the site when you next return.

! Cookie enabled
_utma, _utmb, _utmc, _utmz These cookies enable the function of Google Analytics Software. Google Analytics helps us take and analyse visitor information such as browser usage, new visitor numbers and response to marketing. That information helps us to improve the website and your experience, and to make our marketing campaigns relevant. The data stored by these cookies can be seen only by Imagination and Google and never shows any confidential information.

What happens if I disable cookies?

Some users may prefer to disable cookies within their browser rather than in our website. What happens within our websites when you do this depends on which cookies you disable, but in general the site may not operate properly if cookies are switched off. If you only disable third party cookies you will not be prevented from making purchases on our websites; however if you disable all cookies you will be unable to complete a purchase on our websites.

Disabling cookies on your web browser

If you want to disable cookies you need to change your website browser settings to reject cookies. How to do this will depend on the browser you use. Below is some information below on how to disable cookies for the most popular browsers:-

Google Chrome

1. Click on 'Tools' at the top of your browser window and select Options.
2. Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button.
3. Select 'Allow local data to be set'.
Find out more about other versions of Chrome

Microsoft Internet Explorer

1. Choose the menu "Tools" then "Internet Options."
2. Click on the "Privacy" tab.
3. Select the appropriate setting.
Find out more about other versions of Microsoft Internet Explorer

Mozilla Firefox

1. Choose the menu "Tools" then "Options."
2. Click on the icon "Privacy".
3. Find the menu "Cookie" and select the relevant options.
Find out more about other versions of Mozilla Firefox

Apple Safari

1. Choose the "Safari" menu then "Preferences…".
2. Click on the "Privacy" tab.
3. Select the appropriate setting then close the Preferences panel to save the setting.
Find out more about Apple Safari

Opera v11.64

1. Click the Opera menu and choose "Settings" then "Preferences".
2. Click the 'Advanced' tab then choose 'Cookies'.
3. Select the appropriate settings.
Find out more about older versions of Opera

Further information about cookies

If you'd like to learn more about cookies in general and how to manage them, visit www.aboutcookies.org, which will open in a new window. Please note this is for general information only, and is not provided by Imagination Technologies - we can't be responsible for the content of external websites.