PURE launches Australia's first in-car solution for digital radio

RRP: $299

PURE releases Australia's first in-car DAB+ digital radio that doesn't require complicated installation.

The PURE Highway is a complete adaptor solution for the car that allows the user to listen to DAB+ digital radio on the car's existing FM audio system. It is also possible to connect an iPod or MP3 player and listen to favourite tracks through the car stereo.

Extremely easy to fit, Highway is powered from the cigarette lighter socket and attached to the windscreen with a supplied flexible mount, just like a portable satellite navigation system. A discreet DAB+ aerial is affixed to the windscreen to supply the DAB+ signal and Highway then sends the audio to the car's radio via the preferred connection option of an auxiliary-in or on an FM frequency which is picked up just like a normal radio station.

Highway allows DAB+ enthusiasts to extend their in-home listening to the car. Taking DAB on the road means never missing the match commentary on a long car journey due to poor AM or FM reception or having to listen to the same handful of radio stations every day on the way to work.

DAB+ digital radio provides access to many more stations including unique digital only stations. National stations usually broadcast in AM are also available in digital quality. With Highway DAB+ digital radio stations can be selected alphabetically rather than by frequency.

Highway can even be taken out of the car at the end of a journey and used as a personal DAB+ radio. There is a stereo output for headphones and two AA batteries give up to six hours of listening on foot.

Despite being easy to use, Highway is also rich in features. PURE's ReVu™ technology enables listeners to pause and rewind live DAB radio so they never miss a track title or traffic news update. If the FM signal transmitted by Highway is disrupted by a local FM station, a quick press of the quickSCAN button means Highway automatically skips to the next free FM slot and the user simply needs to retune their car stereo.

Other features include four FM transmit presets for instant tuning; 20 DAB station presets; new features can even be added as they become available via USB.

About PURE
PURE is the world's leading manufacturer of broadcast and internet-connected digital radios, the number one supplier of digital radios in Europe and the creator of the EVOKE- 1S, the world's most popular and iconic digital radio.

PURE radios increasingly support all the broadcast standards in the DAB family used across all key markets in Europe and beyond. PURE is also leading the way in internetconnected radios based on its Flow technology and the PURE Lounge portal (www.thelounge.com).

Designed and engineered in the UK, all of PURE's products are manufactured with the environment in mind and at ethically audited facilities. PURE is a division of Imagination Technologies Group plc. See www.pure.com.

Contact:
Michael Broadhurst
Pioneer Electronics Australia,
Home Electronics Group
03 9586 6427
michael.broadhurst@pioneer.com.au

Graeme G Redman
Managing Director
PURE Australasia Pty Ltd
03 9722 2422
graeme.redman@pure.com