About Pure


Pure is a leading consumer electronics manufacturer driving the revolution in multiroom audio, digital radio and entertainment cloud services with the Pure Connect apps and portal www.pureconnect.com, as well as innovating in new areas.

Designed and engineered in the UK, all of Pure's products are manufactured with the environment in mind and at ethically audited facilities.  

Pure is a division of Imagination Technologies Group plc.

See www.imgtec.com for more information.


A market-leading and innovative British company, Pure was established in 2002 as part of Imagination Technologies (one of the world’s top three suppliers of semiconductor intellectual property) to showcase new licensable technology created by Imagination. Now Imagination’s technology is in over 80% of digital radios on the market, while Pure has shipped over 5 million digital radios and become a successful consumer electronics business in its own right.

Customer Care

  • Pure have shipped over 5 million digital radios and have extremely loyal customers, many of which own more than one Pure product.

  • We design and engineer all our products in the UK, to the highest standards. We’re a close-knit team, passionate about what we do; yet as the world’s leading manufacturer of wireless music and Internet radio systems, we have all the resources to create the highest quality products and still offer you great value.

  • We admit, when it comes to quality control, we’re a little obsessed. Whether we’re creating an entire speaker system or a portable radio we design, test and fine-tune meticulously. Then we do it all again. And again.  After that, once we’re convinced every single component of the product is as good as it can possibly get, we take it home and live with it. Finally, we test ourselves: if every single one of us feels proud of our creation, it makes it out of the door.

  • Our products have won more press awards than any other digital radio brand, worldwide, thanks to the fastidious nature and commitment of our engineers.

  • All our products are precisely hand-tuned for optimum performance, right down to ensuring deep bass tones and the rich treble of vocals are perfectly clear.

  • We are so confident in the quality and reliability of our products that we now offer a 3 year warranty across our entire range.*

  • For further peace of mind we commit to support out of warranty repairs for a total of 6 years from the date of purchase.

  • Our technical support department will help you, for free, for life.

  • Our support department is extremely proactive and is one of the few that responds directly to customer reviews on retailer websites, helps resolve issues and advises on release dates and free product updates.


*excludes accessories, Pure Outlet or ChargePAK products, valid for products purchased after 1st May 2014

See www.pure.com for more information.

Three Year



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 Designed and engineered in the UK

Contact Pure

If you can't find the information you need on our website, we're here to help. You can use the contact details below to get in contact with us during local business hours every week of the year.

Imagination Technologies
Home Park Estate
Kings Langley
Herts WD4 8LZ
United Kingdom
( Map & Directions )

Sales & Support: +44 (0)845 1489001
Trade Sales: +44 (0)845 1489002
Fax: +44 (0)845 1489003

Lines are open during weekday office hours. 

Sales & Support: http://support.pure.com

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